GRAPHIC DESIGN FUNDAMENTALS: CLIENT + MESSAGE + TARGET AUDIENCE = FORMAT

Having started on the project, i have realised that after Friday's research workshop, there are alot of factors to discuss and discover about each variable (mine being, client: small company, message: appreciate culture, and target audience: style conscious 20-30 year old's.)

I have just started generating a few ideas for each variable, and thinking about primary and secondary research directly relating to that variable.

Rihanna - Rude Boy

I really like this video directed by Melina Matsouhas. It is a pop art, 80's throw back video that incorparates illustration, layering, moving image, repeats and cutout images, and hue defition. All together i think the video works because of its relation to contempoary streetwear culture, and how stylised it it. The video also channels the work of Keith Harring and Andy Warhole.

This ties in well with my first project to present a peice of graphic communication for a small business, were the message to get across is 'appricate culture' and the target

audience are style concious 20-30 year old's.

KEITH HARING - Characters

ANDY WARHOL - Marylin